Let’s face it… traditional networking methods are often tiring, laborious and can take a long time to achieve results. The trouble with most networking events is that most people are there to GET business, not REFER business. Even if you meet a potential referral partner, they must get to know you before they will trust you enough to send you a referral. This takes time and effort.

You’ve heard the old adage… “it’s not what you know but who you know”. A more important corollary is… “it’s who you know who knows and can connect you with the most people you NEED to know.” Meeting a lot of people at networking events, parties, gatherings and through business connections is great, but are you meeting the RIGHT people? Are you building relationships with the people who are in the best position to refer you the most business?

The key to exponential growth in your business is to rapidly increase your network, expand your sphere of influence and accelerate the relationship building process. To earn a referral you must move the relationship from the initial meeting, learn more about your connection and instill trust and confidence. Typically this takes a considerable amount of time… something few of us have, especially a busy, well-connected potential referral partner.